Over the past decade, Jeff has played a key role in the Church’s Easter and Christmas campaigns, collaborating closely with President Nelson and senior Church leaders. Recently, he helped the Utah Olympic Bid Committee secure the 2034 Games and worked with Governor Cox on the Disagree Better initiative. Jeff is passionate about his kids, grandson, golf handicap, and the incredible creative team at Boncom. His expertise spans creative problem solving, video producing, copywriting, and directing.

With 25 years leading global campaigns for top brands like Microsoft, Google, and AT&T, John Starkweather is a versatile marketing expert with a focus on Advertising, Communications, Digital, and community building. His career centers on leveraging technology to enhance customer experiences and advocating for ‘Human-to-Human Marketing.’ As adjunct faculty at SMU’s Cox School of Business, he mentors Latino leaders on personal branding. A global citizen, John treasures outdoor adventures with his family.

Josh Coates has contributed to projects like Canvas LMS, ldsbot.com, mormonr.org, the 2024 CFLDS national survey, and a mormom memes. A passionate software engineer, amateur astronomer, welder, machinist, and sociologist, Josh brings 20 years of experience running highly successful tech startups (except one that went really badly) to the summit.

Katie Schwarz has spent the last 15 years working in film, from feature films to successful social media and YouTube campaigns. At Boncom, she’s helped produce projects, including the last two Easter campaigns. Passionate about telling stories that challenge perspectives and spark meaningful conversations, Katie is aware of her position as a woman in film and the biases that come with it. She brings expertise in media production, advertising campaigns, creative direction, and team building.

Keith Vorkink oversees strategic communications for BYU, leading efforts like the university’s Big 12 introduction campaign. Passionate about advancing BYU’s unique mission and influence, Keith focuses on sharing the university’s light with the world. His expertise lies in branding, messaging, and communications, ensuring BYU’s voice resonates with key audiences and aligns with its values on a global stage.

Kirby Heyborne, an actor with over 20 years of experience in TV, film, audio, and commercials, is known for his work on Making Good and films like Saints and Soldiers and Three Stooges. He’s narrated popular audiobooks, including Saints and the Dragonwatch series, and contributed to campaigns like Light the World. Passionate about sharing the light of Christ and spreading joy, Kirby brings his extensive expertise in storytelling and media to the summit

Kylie Romano Paz has contributed to key projects including He Gets Us, The Salvation Army, The Chosen, and Nature Nate’s Honey. Passionate about connecting with people and telling diverse, unique stories, she enjoys reading, watching movies, and trying new foods. Kylie brings expertise in art direction, design, and faith-based advertising, with a focus on transcreation, blending creativity with cultural insight.

LeeAnne H. Adams & Brian J. Adams are a writing and producing duo best known for creating and showrunning DWIGHT IN SHINING ARMOR, a family adventure/comedy series that aired for five seasons on BYUtv and is now in 45 countries. They also created RUBY AND THE WELL. And, with their production company, Sovereign Media, they have created campaigns for GMC, Hasbro, Disney, Blue Cross, TNT/TBS, Mattel, Honda, among many others.

Liz Maravilla has led transformative initiatives at MWEG, including revamping internal processes, enhancing security, and guiding the organization’s next employment phase. She also manages the development of MWEG’s new website. Passionate about civic engagement, Liz enjoys teaching others how to participate in their communities. With expertise in optimizing workflows, fostering collaboration, and building networks, Liz thrives on creating impactful connections that amplify meaningful work.

Mallory Everton is best known as an original cast member and writer of the sketch comedy show Studio C on BYUtv. She later served as showrunner and head writer for web series at JK Studios, composed of the original Studio C cast, and released her first feature film, Stop and Go (2021), now on Hulu. Mallory co-hosts The Soloists podcast for Faith Matters and continues pitching TV/film projects in LA. Passionate about portraying nuanced stories about Mormons, she focuses on themes of faith, singleness, and belonging.

Marinda McKenzie-Cummings has developed campaign briefs and market research for brands like Google, Ford, Sherwin-Williams, and United Rentals. In addition, she’s helped elevate consumer experiences across web and mobile platforms. Marinda is passionate about advocating for marginalized voices, which has inspired her pursuit of a master’s degree in social work. Her expertise spans market insights, media relations, and strategic communication. Outside of work, she enjoys reading, eating cereal, and taking walks with her dog, Wrigley.

Marty Patch is a seasoned producer and creative force in television and film. With a career spanning work on iconic Church films like The Testaments and Joseph Smith: The Prophet of the Restoration, Marty transitioned to commercial work, producing TV spots for brands such as Verizon Wireless, Yoplait, and Subway. His passion for longform storytelling led him to create series for BYUtv, PBS, and Animal Planet, and his production company has delivered hundreds of hours of unscripted TV. Outside of work, Marty enjoys family life with his four kids—and a new addition arriving in April.

Patrick Maravilla has contributed to projects like “I’m a Mormon,” “Meet the Missionaries,” and “60 Beliefs in 60 Seconds,” as well as leading his own advertising agency, creating campaigns for national and global brands. He is passionate about mentoring young creatives, teaching students, and producing work that makes people laugh while making brands famous. His expertise includes creative problem-solving and helping brands engage with culture in meaningful ways.

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Richard Call has collaborated with brands such as Target, Walmart, Levi’s, Nike, and LG. Over the past decade, he has focused on purpose-driven organizations, including The Church of Jesus Christ of Latter-day Saints, The UN Foundation, and Intermountain Healthcare. His expertise lies in Branding and Communications Strategy, Experience Strategy, and Human-Centered Design Research. Personally, Richard enjoys people-watching, audiobooks, movies, TV, cycling, and brainstorming new hobbies.

Robert Reynolds is the lawyer and manager for the rock band The Killers. He also produced Believer (sold to HBO, Emmy-nominated) and An Inconvenient Faith, a docuseries exploring challenges in the LDS faith. Passionate about his children, career, and making a positive impact, Robert focuses on helping those in need. His expertise includes TV and film production, entertainment law, and talent management, bringing valuable insight to creative and legal aspects of the industry.

Roger Pimentel has worked on Missionary Department initiatives to help missionaries find people to teach and previously worked at Amazon. Passionate about making room for everyone in the Church, he writes about it on his website. In his free time, he enjoys baking, yo-yos, and music. Roger brings expertise in full-funnel marketing management, product management, and business operations to the summit.

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Sam Gray has worked with top clients such as DoorDash, Google, Twitch, Ancestry, Figma, Sephora, LinkedIn, and more. He is passionate about family, learning, innovative design, health, cycling, and snowboarding, with a focus on supporting individuals and organizations that create positive change. Sam brings expertise in creative strategy, design, communication, and a mindset rooted in curiosity, openness, and fun.

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Sheri Dew, a native of Ulysses, Kansas, and Brigham Young University graduate, is a 40-year veteran of the publishing industry. She has authored several best-selling books, including biographies of Church presidents Gordon B. Hinckley and Ezra Taft Benson, as well as Insights from a Prophet’s Life: Russell M. Nelson. Sheri served as second counselor in the Relief Society General Presidency and is currently EVP and Chief Content Officer at Deseret Management Corporation. She has spoken at global events and served on the U.S. Delegation to the UN Commission on the Status of Women.

Stanley Hainsworth is the co-founder and creative director of Tatcha beauty and has led product design for Gatorade as their agency of record for 16 years. He also developed the Stephen Curry brand and worked with top clients including Amazon, Microsoft, Pepsi, Jimmy John’s, Columbia Sportswear, and Under Armour. With expertise in branding, writing, strategy, and design, Hainsworth brings a creative edge to every project he touches.

Stephanie Blackham is a creative professional with a passion for making a positive impact through collaboration and connection. She has contributed to key projects for clients like The City of Miami Beach (including Spring Breakup), GMCVB, Fabuloso, Colgate, and BIC. Stephanie specializes in campaign ideation, social-first concepts, storytelling, and productions. Outside of work, she enjoys film photography, reading, and spending time with her dog.

Steve started in advertising 20 years ago as a part-timer in a Salt Lake City agency’s mailroom. That role soon turned into a creative career, leading him to create campaigns for brands like Volkswagen, Best Buy, American Express, Activision, and Domino’s. He’s held positions at major agencies, including VaynerMedia as its first Chief Creative Officer. Recognized by Forbes’ “30 Most Creative People in Social Media,” Steve is also a father of three, a public speaker, content creator, and woodworker.

Steve Wright has contributed to projects for the Smithsonian Air and Space Museum, the 2034 Olympics, Utah Jazz, US Ski and Snowboard Team, 988 Suicide Prevention, and Safe UT. Specializing in building community coalitions, he drives positive shifts in community norms by uniting public and private sectors to tackle pressing social issues. His expertise includes strategic messaging, behavior change marketing, coalition development, and creative campaign innovation. Steve enjoys exploring Utah’s natural beauty.

Tessa Thorne brings expertise in customer journey mapping, problem definition, and product strategy. She has contributed to key initiatives, including customer experience strategies for Ford and Google at VML, and web product strategies for Rhode Island School of Design, Truth Initiative, and Penn State University at Mediacurrent. Tessa is passionate about solving problems without business jargon and, in her personal life, enjoys re-growing her yard and watching sci-fi shows with her husband.

Valentina Almeida has worked on key projects for clients such as the Church of Jesus Christ of Latter-day Saints, SLC Olympics, United Nations Foundation, Smithsonian, Sprint, Boost Mobile, and McDonald’s. Passionate about audience affinity, media perceptions, and appropriate cultural representation, she brings expertise in brand strategy, audience insights, media trends, and global advertising. Valentina also has a deep love for Argentina, reality TV, and cooking.

Valerie Garofalo has 5 years of experience as an entertainment journalist and producer, contributing to BuzzFeed, E!, Telemundo, NBC, MTV, and VICE. She is passionate about music, pop culture, and true crime, with expertise in media production, music coverage, and investigative journalism. Personally, she enjoys attending music festivals and is an active gym enthusiast, combining her professional and personal passions in dynamic and creative ways.

Yancy Zimmerman has worked with key clients including Guardian, Aetna, Estée Lauder (Aveda, Clinique, Origins), Shiseido (Clé de Peau Beauté, NARS, Laura Mercier), Herman Miller, Bridge Senior Living, Neat, and Tide. He is passionate about bringing strategic thinking, acute observation, clear communication, and elevated design to solving pivotal business and human challenges. With over 17 years of agency experience, his expertise lies in brand and marketing strategy, driven by curiosity and perspective.